Simple Simon Says.. Keep It Simple
In today’s
commercial real estate world, we tend to complicate things more than necessary.
Really, it’s pretty simple.
Property owners are looking to sell, and
buyers are looking to buy. In the same way, a landlord wants to lease their
vacant spaces; at the same time, a business owner is looking for a place to rent.
Many times, as brokers, we tend to muddy the waters and become part of the
problem rather than part of the solution.
As a commercial real estate broker, we have three jobs.
First, is to find out what real estate problems our clients have.
Are they
leasing a space that is too small for their growing business? Is a
property owner looking to downsize? Is an investor looking to expand his
portfolio?
Whatever the problem is, identify it so that you can
determine your approach to the assignment.
Second, determine solutions to their commercial real estate problem.
Research the current real estate market, determine active investors, or locate
opportunities.
Third, give our clients centered, real-life advice that is applicable to
their situation.
Give them a full picture of the business venture they are
embarking on, be honest about property values, and continue to be a resource
along the way.
If we do these three things, our sellers will sell, our buyers will buy,
landlords and tenants will be married up, and economic development will continue
to thrive.
If a commercial real estate broker figures out how to be part of the
solution and keeps things simple, we can all succeed.
Brad Neihouser
765-427-5052
bneihouser@shook.com
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