Calm in the Storm




It seems the world has found itself in the middle of a storm. What are you doing for your clients to help them through this time of uncertainty?

Are you checking in on them or are you hiding under your desk? What kind of tone are you taking? Are you a voice of calm & encouragement or have you adopted a more negative attitude?

The best thing that we can do in this present time as commercial real estate professionals is to reach out to our past, present clients, continue our prospect calls, and reassure them all that we are available to help in their time of need.

Maybe they need referred to their lender to get some payment relief until things settle down. Or maybe they need help contacting their landlord to discuss any delays in rent payments.

Or just maybe they need some one to talk to. An encouraging voice telling them it's going to be alright and we're going to do our best to help them get through this together.

Whatever the situation or circumstance, commercial real estate brokers can be the calm during a storm to their clients.

Many of our younger clients and younger professionals have never experienced anything like this, while those of us that are a bit older have seen several of these episodes come and go. As the old saying says this too shall pass and it will.

So let's talk to our clients and give them a bit of hope. There is a light at the end of the tunnel, and this storm will subside.

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