The Super Bowl

 


The Super Bowl

By the time you read this blog post, the Super Bowl will be long past, and I hope your team came out on top. You might wonder, “Brad, what does the Super Bowl have to do with commercial real estate?”

Stay with me.

A few years ago, the New England Patriots faced off against the Atlanta Falcons in the Super Bowl. The Falcons had dominated the game. By about midway through the third quarter, they were leading by 28 points. I remember watching as the Falcons' players, fans, owner, and even family members began celebrating on the sidelines. I turned to one of my sons and said, "They're celebrating way too soon—this game isn't over."

We all know how that story ended. Tom Brady led the Patriots to one of the greatest comebacks in Super Bowl history, and New England walked away with the win.

So, what happened? In my opinion, the Atlanta Falcons got too comfortable. They lost their intensity, sat back, and rested on their laurels. They took their foot off the gas—and it cost them.

The Lesson for Commercial Real Estate

Now, let’s tie this into the commercial real estate business.

Eighteen months ago, I was on a roll, selling farmland at auction. At one point, I had three auctions lined up back-to-back and was feeling pretty good about myself. But then what happened?

I got comfortable.

I lost my intensity, stopped prospecting, and assumed deals would keep coming. Just like the Falcons, I let up—and I paid the price. It was a full 12 months before I secured another farmland auction.

Why? Because I quit doing the things that had made me successful in the first place.

The Bottom Line

So, how does the Super Bowl relate to commercial real estate? Simple: In business, when you lose your intensity, stop pushing forward, and rest on past successes, you lose. And no one likes to lose.

I’d love to hear about a time this happened to you. Give me a call or send me an email—and by the way, if you'd like to know the value of your farmland or commercial real estate property, I’d be happy to assist.

Brad Neihouser
📞 765-427-5052
📧 bneihouser@shook.com

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