The Super Bowl
The Super Bowl By the time you read this blog post, the Super Bowl will be long past, and I hope your team came out on top. You might wonder, “Brad, what does the Super Bowl have to do with commercial real estate?” Stay with me. A few years ago, the New England Patriots faced off against the Atlanta Falcons in the Super Bowl. The Falcons had dominated the game. By about midway through the third quarter, they were leading by 28 points. I remember watching as the Falcons' players, fans, owner, and even family members began celebrating on the sidelines. I turned to one of my sons and said, "They're celebrating way too soon—this game isn't over." We all know how that story ended. Tom Brady led the Patriots to one of the greatest comebacks in Super Bowl history, and New England walked away with the win. So, what happened? In my opinion, the Atlanta Falcons got too comfortable . They lost their intensity, sat back, and rested on their laurels. They took their foot off...