If We Can't Make You Look Good, You Are Ugly


I just returned home from an intense two-day marketing seminar….

Admittedly, this is something I've always felt I could do better at, so I'm always looking for ways to improve. 

The man leading the seminar told us to spend most of our time writing the headline or the subject line of our marketing materials. 

One of his businesses was a Barber shop, and the above headline "If We Can't Make You Look Good, You Are Ugly," was one that he used in his advertising, and it was a smashing success.

We all laughed when he told us the headline, but if you stop and think about it, it sure gets people's attention. 

I wonder what headline I can use to grab someone's attention in my commercial real estate business. 

Commercial real estate can be somewhat boring, but it seems like if you're boring, you might be broke. So, in the coming days, I'm going to work intently on writing better headlines and subject lines for my emails. 

Boys and girls, the whole reason for advertising is to catch someone's eye so they will read it. I would love to hear how you advertise and how you differentiate yourself from the masses. 

My phone number is 765-427-5052 and my e-mail address is bneihouser@shook.com, I'd love to hear from you. 

Not so respectfully sent 

Brad Neihouser

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